MCM 2015 spring and summer series GAME ON! DIAMOND LAND! Global debut grand opening

MCM 2015 spring and summer series of fashion show is the first global brand a big show, shine presents "Game on! Diamond Land!" Theme. In the initial public do show Phoenix New Media Center, from the "Mobius loop" design concept derived from soft and tall space, curved dome should be sound and lighting to create a 360 degree stunning visual effects. Steps, landscape platforms, escalators and rolling out of the air Huanlang sky, making the whole building is full of dynamism and vitality, along the way decorated with MCM LOGO classic elements Princess Diamond (Diamond Princess) is flashing on display brand limited clothing and spring summer series show innovation and exploration MCM again! White T station directed at the central hall, including Jintai Chuan, Hyeng Seop Park, Li, Wang Rui, etc. More than 20 domestic and international top supermodel will be coming out the T station, the interpretation of MCM backpack spring and summer series of garments and leather goods. The show will be dazzling three-dimensional images showing the evolution of the brand perception of the classic elements, connected by the MCM travelers fashion history with the new series! British musician VV Brown will present performances after the big show! Big show will present the audience with contemporary German art and design, electronic music and technology fusion of fashion concept. 

The "Game On! Diamond Land!" The theme-based creative effects to highlight the 2015 spring and summer series of MCM classic diamond pattern. Bright colors and a new diamond pattern from traditional blend of fresh vibrant glow temperament. Subvert the classic Diamond Visetos full sense of light diamond pattern design will become MCM bags new graphical language. 

2015 spring and summer series will be a new bold geometric patterns and a warm rich colors, the MCM classic shape and style of bold innovation, full of vitality. Each design are made of fine leather and exquisite luxury elegant metal trims, luxurious without losing the playful, showing unparalleled German craft and imagination. 

MCM Global CEO, Mr. Paolo Fontanelli will also attend the first show of the festival: "We are extremely pleased MCM 2015 in Beijing, China Spring Series presents the world's first show, as MCM enter the fifth anniversary of China's big celebrations for several years in China and the surrounding MCM countries and territories with great success, then our summer series debut to build a new and memorable moments MCM! we sincerely welcome foreign friends to visit the brand's global media and Beijing, with MCM to celebrate this moment of glory! "

For Global Nomads build mobile lifestyle, across time and space presents MCM adhering classic fashion masterpiece, the fusion of contemporary fashion, will open the 2015 spring and summer series of fashion shows new journey! 

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